Kosher City remained the only store of its type on the North Shore until 1982 when two much larger deli and groceries opened within one mile of each other. At this point, Ken needed to change his way of thinking and bring something to the North Shore that others would not so quickly imitate. His idea was based on a little deli in Whitefish Bay, Wisconsin called the “Pop or Shop”. As a child, Ken use to frequent this shop and sit for hours playing music on the jukebox and downing French fries and milk shakes. It was some of the best times Ken can remember about his childhood.