Ed and Margie Imo began their journey to St. Louis pizza history as a pair of young, hardworking St. Louisians who fell in love, started a family and dreamt of owning their own home.As devoted Catholics, they would wait until 11:30 every Friday night to order a meat-topped pizza from one of the many Italian restaurants near their home on The Hill in St. Louis. After years of picking up their pizzas safely after midnight, a simple idea launched a phenomenon.