At Freddyâ€™s, frozen custard is such a signature part of the menu that itâ€™s included in the name. But surprisingly, the Freddyâ€™s story doesnâ€™t begin with dessert. It all started with a main course back in the 1950â€™s. Wichita, Kansas was already a historical landmark in the hamburgerâ€™s march to prominence, and home to WWII veteran Freddy Simon. From his home kitchen, Freddy used to treat family and friends to his personal recipe of an American classic he called â€œthe steak burger.â€ This savory creation became far more than a Simon household sandwich. Nearly 50 years passed before fond childhood memories of this dinnertime delicacy inspired Freddyâ€™s sons to make the steak burger the foundation of their restaurant named after dear olâ€™ dad. It was the most appropriate meal they deemed worthy enough to precede their other big attraction-frozen custard.