The corner grocery store grew up with the neighborhood, and occupies a busy corner in SoHo in what has become the most vibrant artistsâ€™ haven in the world. In the early days, Joel Dean and Giorgio DeLuca traipsed around the world to find artisan-produced foods that pleased their customers, not to mention themselves. They wanted products that fired their imaginations, challenged their tastes and turned dinner into a creative exercise.
Giorgio and Joelâ€™s dream of a place that would offer customers a sumptuous celebration of food, a place to experience all of the pleasures that cooking and eating can bring, the original DEAN & DELUCA, opened for business in September 1977. Artist and founding partner Jack Ceglic designed the original store to evoke a turn of the century food department, with high ceiling fans spinning over a vast array of products that lined the high, white walls.