Community. It's a complicated thing. And something that doesn't get created by itself. It's a result of people interacting. Increasingly, we're replacing face-to-face human experiences with electronically mediated ones which, while useful, can't take the place of the real thing.ACTUAL is, first and foremost, a place where these interactions can happen. A comfortable place. A place to meet old friends and new. To talk to neighbors. To discuss events on the block or around the world.Because we care about our community, we buy from local purveyors. Because we care about other people's communities, we pay attention to how and where things are grown or made.